Dan Morris : Copywriter
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Oats Since Always

 

OATS SINCE ALWAYS

The Quaker Oats man has been the brand's mascot for about 100 years. Sounds like makeover time to me. For this campaign, I wanted to put this iconic character in a context friendly to millennials. 

I also wanted an excuse to wear a wig and ruffled shirt. So mission accomplished. 

 
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