Dan Morris : Copywriter

Just Label It


That's obscene

Just Label It, a non-profit group, is looking to raise awareness about the lack of transparency in food labeling laws, especially when it comes to Genetically Modified Organisms (GMOs). To convey that message, I built a campaign around the notion that the food we eat is being censored. 


A partnership with Fresh Direct will raise awareness about food censorship and direct people towards www.justlabelit.org 

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